My Story



I was 10 years old when my brother and I came up with my business name. At the time I didn’t know I’d own my own jewelry company. I just knew I was meant to help people. 

Looking back, I can see this is what I was destined to do. At fourteen, I lied about my age to land my very first job as a cashier at a local grocery story. I worked tirelessly every weekend to save enough money to get myself an Omega Chain Necklace. I just HAD to have it. I remember every detail of the day I bought it - to where I purchased it, how I felt, and how we negotiated the price down to $360, all the money I ever had. It’s the very first thing I bought with my own money, and wore it proudly everyday.

This was only the beginning of my love for jewelry.

I went on to graduate from NYU in 2009 with a degree in Economics. I knew for certain that I wanted to be able to have an impact on people, and empower woman. I always loved how a piece of jewelry could really make me feel beautiful - the confidence and certain allure that came from wearing a special piece. Confidence is so important, and I think every woman deserves to feel beautiful. With this purpose in mind, my business journey began.

I want to make each woman wearing a piece of Samfa Style to feel special and beautiful, not just on special occasions, but everyday. I believe the simplest pieces can make the biggest impact. That’s why I designed my line to be delicate, yet strong - pieces that become like your second skin illuminating your natural beauty and spirit. 

It's been a dream come true for me. There's nothing that makes me happier than hearing from my customers and the joy the pieces bring to them. Thanks for taking the time to read my story, and taking me along your journey.  I want you to remember that life is beautiful, and so are you! ♡

With all my love, 

Siham Farhat